When is it Right to Resend an Email?
Tuesday, July 15th, 2008 Posted in Design, Rants, Strategy | No Comments »If you've been doing email marketing for any length of time, you will -- at some point -- have sent out an email with a howler of a mistake in it. Even the most diligent proof reading will occasionally miss something ...
Yahoo Mail Paragraph Spacing to be Fixed
Friday, June 27th, 2008 Posted in Design, HTML Email, Yahoo | 1 Comment »Good news for email marketers who have been fighting Yahoo Mail and its eating of paragraph spacing. Ryan Knight, Community Manager for Yahoo! Mail, said the following on the Yahoo Mail Blog: "Just a quick update for those of you concerned ...
Unsubscribe Day
Friday, June 20th, 2008 Posted in Design, Gmail, Rants | No Comments »According to Jupiter Research, the average person receives 274 emails per week; and that's just to their personal email account. They receive a further 304 emails per week to their work account. As I heard these figures being quoted earlier ...
Stop Hiding Unsubscribe Links!
Wednesday, June 18th, 2008 Posted in Design, Email Law, HTML Email | No Comments »A common tactic amongst email marketers is to try to bury their email's unsubscribe link. I hope to demonstrate how this kind of thinking is now considered not merely naïve, but in fact dangerous for an entire email list and ...
Disappearing Table Padding in Gmail and Yahoo
Thursday, June 5th, 2008 Posted in Companies, Design, Email Clients, Gmail, Google, HTML Email, Yahoo, Yahoo Mail | 2 Comments »Changes to Google's webmail clients (both Gmail and Google Business Apps) and Yahoo Mail (when used in Classic mode) see the HTML table attribute no longer being respected. Depending on how you've built your email, and it's quite likely you will ...
Multiple Versions of Gmail
Wednesday, May 14th, 2008 Posted in Design, Gmail, Google, HTML Email | No Comments »Designing HTML emails for Gmail can be a challenge (e.g. no background images, no cell padding on tables, little respect for web standards, etc), but the situation may be even more complex than you think. A few weeks ago I was ...
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