Stop Hiding Unsubscribe Links!
Wednesday, June 18th, 2008 Posted in Design, Email Law, HTML Email | No Comments »A common tactic amongst email marketers is to try to bury their email's unsubscribe link. I hope to demonstrate how this kind of thinking is now considered not merely naïve, but in fact dangerous for an entire email list and ...
Email Footer Legal Requirements
Tuesday, June 10th, 2008 Posted in Email Law | No Comments »Often neglected, or a grudging afterthought, companies should be aware of their legal obligations with regards to the the footers they put on their commercial emails. The Mandatory Stuff If your business is a Limited Company or a Limited Liability Partnership (LLP), ...
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