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Archive for the ‘Rants’ Category

When is it Right to Resend an Email?

Tuesday, July 15th, 2008 Posted in Design, Rants, Strategy | No Comments »

If you've been doing email marketing for any length of time, you will -- at some point -- have sent out an email with a howler of a mistake in it. Even the most diligent proof reading will occasionally miss something ...

Unsubscribe Day

Friday, June 20th, 2008 Posted in Design, Gmail, Rants | No Comments »

According to Jupiter Research, the average person receives 274 emails per week; and that's just to their personal email account. They receive a further 304 emails per week to their work account. As I heard these figures being quoted earlier ...